Smart PR for Artists & Entrepreneurs

Getting free media attention is a powerful and often misunderstood communication tool. Join media strategist and best selling author Ryan Holiday for his course on how to create smart, savvy and provocative PR campaigns.

Whether you are a business owner, freelance artist or a creative entrepreneur, Ryan’s course will teach you how to get the right kind of attention, without paying for it.

Take your business to the next level with proven strategies and techniques from Ryan Holiday, who at the age of 23yrs, landed one of the most high profile marketing jobs as Marketing Director of American Apparel.

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• Introduction to PR
• Case Study: 5 American Apparel Campaigns
• Interview with Joey Roth
• A New Definition of Marketing (with Brendan Gahan)
• Your Thing Isn't Ready to be Marketed
• Creating Compelling Narratives
• How to Make Things Viral (with guest Ian Spector)
• The Importance of Video
• Hot Seat (with guest David Thier)
• Introduction
• Introduction to HARO
• How to Pitch to Bloggers & Launch Products Part 1
• How to Pitch to Bloggers & Launch Products Part 2
• Blow Your Message Up
• Making Interesting Ads
• Risk
• Hot Seat With David Thier