Simple PR: Pitch Yourself

Building a presence as a thought leader and influencer is a powerful way to attract clients. An appearance in publications and programs your target demographic likes and trusts is an ideal way to build your audience and genuinely connect.

In Simple PR: Pitch Yourself, veteran PR expert Brigitte Lyons will help you develop a framework for establishing expert authority and getting covered by the press. You’ll get insights on developing your voice and “expert” bio and how to tie those efforts back to your business. Brigite will detail the range of opportunities available – podcasts, webinars, media interviews, etc. – and help you tailor a pitch for each of them. You’ll also get tips on using tools like Help A Reporter Out (HARO) to target the right opportunities without becoming overwhelmed.

There are ample opportunities for creators and entrepreneurs of all stripes to connect with a larger audience. Simple PR: Pitch Yourself will teach you exactly how to do it.

• What Is This Course About?
• What Will You Be Known For?
• Create Your Media Angles
• Successful PR Case Study with Tara Gentile
• Get the Media to Say "Yes!" to Your Pitch
• How to Write Your Expert Bio
• How to Craft an Email Pitch
• How to Place Contributions & Guest Posts
• How to Line Up Podcast Interviews
• Introduce Yourself to Reporters as an Expert
• How to HARO Get Media Coverage
• Create Momentum for Your Media Plan