Simple PR: Pitch Your Product

Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will detail the process you can use to get press mentions for your work, again and again.

Brigitte is a PR professional with more than 10 years in the field. In this class, she’ll help you develop a plan for getting your product covered in blogs, podcasts, magazines, on TV, and elsewhere. You’ll uncover the range of PR opportunities for promotion without relying on a professional PR service to help you do it. 

You’ll learn how to:

• Connect with the bloggers and editors who most want to hear from you
• Write headline-worthy product descriptions
• Craft a pitch-perfect email submission
• Research and track the media you want to reach

Brigitte will also offer tips on how to produce a digital media kit, write a short and snappy media bio, and take better photos of your products.

Simple PR: Pitch Your Product will help you develop a foundation for pitching to media you can use again and again.

• Welcome to PR for Your Product
• How to Get Media Coverage for Your Products
• Techniques for Building Your Media List
• Headline-Worthy Product Descriptions
• Craft a Pitch Perfect Email Submission
• Hot Seat: Email Submission
• Why Create a Digital Media Kit?
• What Kind of Product Photography Do You Need?
• Write Your Media Bio
• Get Ready to Pitch!