Simple Email Marketing for Makers

Email can be one of the most powerful tools to market your business, connect with your customers and—most importantly—make sales!
You have your email list, but what do you do now?
Simple Email Marketing for Makers will give you the confidence to write, design and build an effective email that will drive people to your online store to purchase products.

Megan will take you step-by-step through her process of creating compelling and product-focused emails that will get more click-throughs and steer interested customers to your website.

In this class you will learn to do the following:

• Get your email marketing set up the right way, using the right software
• Turn social media followers into email subscribers
• Develop the ideal email frequency for your specific business
• Use email to cultivate customer loyalty

If you feel stressed about how to reach your customers via email, or it’s taking you too long to write and create an email, then Simple Email Marketing for Makers will solve all your email marketing woes.

Don’t Fear the Send!

• Class Introduction
• Email Marketing Myths that are Causing You Stress
• Challenge: Find Your Email Marketing Role Models
• Why Email Marketing Matters
• Setting Process-Based Goals for Your Email Marketing
• Getting Your Email List Set Up the Right Way
• Tutorial: Setting Up Your List in Mail Chimp
• Challenge: Personal List Invite
• Picking an Opt-In Incentive for Your Email List
• Tutorial: Creating a Welcome Email (Auto Responder)
• Strategies for Getting People to Join Your List
• Hot Seat: Optimizing Your Website for Email Capture
• What to Do When Email Opt-Ins Are Slow
• Challenge: Set Up Your Welcome Auto Responder
• How Often Should You Email Your List?
• Getting Inside The Mind of Your Customer
• What Do I Include in My Emails?
• Writing Email Subject Lines (That Get Opened!)
• Tutorial: Creating an Email in MailChimp
• Hot Seat: Let's Write an Email!
• Challenge: Email Your List (Yes, right now!)
• Create an Email Editorial Calendar
• Hot Seat: Create Your Email Editorial Calendar
• Setting Goals + Measuring Results
• Maintaining Momentum: What to Do if You Fall off the Wagon