Simple PR for Creatives

When it comes to your business, pretty much all press is good press. Mentions of you and your work in blogs, podcasts, magazines, on TV, and elsewhere raise your profile and puts your business in front of a whole new audience – for free. But hiring a public relations agency can break the bank, especially for creative freelancers and entrepreneurs just starting out. In Simple PR for Creatives, Brigitte Lyons will show you how to harness this powerful tool yourself.

Brigitte has lived and breathed PR for more than a decade, and she specializes in working with creative professionals. In Simple PR for Creatives she’ll teach you the PR basics and offer a step-by-step approach to generating buzz on a budget. You’ll learn how to get real press attention using tools tailored to the needs of freelancers and small business owners. Brigitte will show you how to:

• Put together a media contact list
• Get journalists to write about your business
• Earn important endorsements
• Create an effective editorial calendar

You’ll learn insider tricks for fitting your product or service into the editorial mission of your target publications and increase the likelihood of your pitch getting picked up. You’ll also learn the most effective ways to pitch and the perfect times to do it.

PR isn’t reserved for other, more successful people. It’s a great option for enterprises of all stripes and sizes, and it’s easier than you think – learn the ropes in Simple PR for Creatives with Brigitte Lyons.

• What will we cover in this course?
• Know Your Why
• What's the Best Media to Get Results?
• Define Your Key Message
• Develop Your Media List
• How to Discover Media Outlets That Fit
• Q&A with Journalist Kathryn Janicek
• How the Media is a Product
• Where Does Your Message Fit?
• Design Your First Campaign
• Q&A with Artist Megan Auman
• Find the Right Contacts
• Transform Your Message Into Headlines
• Trending Topics with Tara Gentile
• What to Gather Before You Pitch
• The One Pitch Template to Rule Them All
• Pitch Ettiquette
• Leverage Your PR Coverage