Reach All-Star Status on LinkedIn
Offered By: CreativeLive
Course Description
Overview
With more than 500 million users, LinkedIn is hands down the most popular social media site for businesses and professionals. While many still see it as a place to store and showcase their online resume, LinkedIn has evolved into a powerhouse for generating leads, forming strategic partnerships and driving sales.
The problem is that most entrepreneurs, marketers, salespeople and professionals still don’t know how to fully leverage LinkedIn and it’s many features to achieve their business and career goals.
Marcus Murphy, executive sales leader at DigitalMarketer.com and a member of the LinkedIn customer advisory board, will offer an in-depth guide to getting the most out of LinkedIn, including attracting quality prospects, amassing a valuable network and growing your personal brand.
In this class, you’ll learn how to:
- Optimize your profile.
- Develop a strong personal brand.
- Grow your professional network the right way.
- Become a thought leader.
- Create and maximize your content.
- Make it easy for people to connect with you.
- Build daily habits for leveraging the platform.
Syllabus
- Class Introduction
- Build Your Lindedin Profile
- Optimizing Your Linkedin Profile
- Grow Your Professional Network
- What is Thought Leadership?
- Build LinkedIn Habits
Taught by
Marcus Murphy
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Coursera Project Network via Coursera Estratégias para se destacar no LinkedIn
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