PR for Crafters

Doing your own PR can be really intimidating. It is easy to feel like you don’t have the right connections or budget to get featured in the media. And what happens when you don’t have enough product to meet the demands of a huge press mention? Andreea Ayers knows exactly how that feels and in PR for Crafters she’ll help you develop a complete action plan for getting and managing press.

No matter how big or small your handmade operation is, Andreea will help you set up the PR plan that is right for you and the way you do business. She’ll help you identify the types of stories editors are looking for and how to pitch them what you sell. 

You’ll learn how to:

• Find out what magazine editors are working on and who to contact
• Tailor pitches to magazines, bloggers, and other media outlets
• Increase sales after you get a press mention

Andreea will help set up a PR plan that doesn’t overwhelm your schedule but is in alignment with your target outlet’s editorial calendars. You’ll master the art of making your work more compelling to editors and more likely to be picked up.

Andreea has started and sold three companies in the last five years and that success has been bolstered by her DIY approach to getting press. In PR for Crafters she’ll take you step-by-step through her process and offer lots of tips on making it your own.

• Shift Your Thinking About Publicity
• What is Publicity & Do You Need It?
• Andreea's Journey with PR
• Using PR to Get Your Products in Stores
• A Word About Press Releases
• Define the Goals of Your PR Plan
• The Importance of Knowing Your Story
• Get Your Brand Media Ready
• PR Editorial Calendars & Lead Times
• Getting Your Products in Blogs
• Steps to Get Your Products Featured in Blogs
• The Perfect Pitch
• Helpful Tips for Working with Bloggers
• How to Get Your Products in Magazines
• Building Your Media List
• How to Craft an Email to Magazines
• How NOT to Pitch to Magazines
• Using Press Mentions to Get More Sales
• Create Your Own PR Plan