Pinstitute for SMG

Pinterest is a tool that millions of people use to discover and save creative ideas for their future. Every day, people turn to Pinterest to get inspiration for things they want to do next: things like a recipe they want to cook tonight and a trip they want to take this weekend, to a car they’re interested in buying.

In Pinstitute for SMG, you’ll learn unique and effective ways you can help your brands to reach consumers through Promoted Pins.

In this course, the Pinterest Agency & Partnerships team will share exactly what you need to know to develop advertising campaigns and tactics that will help you achieve your brand’s goals. You’ll learn:

• How to get valuable insights from Pinterest
  
• What type of Promoted Pins will achieve your client’s goals
  
• Our most recent success stories and case studies
  
• What makes a great Promoted Pin
  

By the time you’re done with this course, you’ll know what works best on Pinterest and understand how you can work with us to drive insights, engagement and performance for your brands. 

• Introduction to Pinterest
• Power of insights
• Pinterest organic demo
• Pinterest analytics demo
• Introduction to Pinterest
• Promoted Pins Overview
• The Full Funnel: awareness
• The Full Funnel: intent
• The Full Funnel: action
• Promoted Pins: success stories
• Introduction to Pinterest
• The art of the Pin
• Rules & policies
• The Pin Factory
• Introduction to Pinterest
• Power of insights
• Pinterest organic demo
• Promoted Pins overview
• Promoted Pins: success stories