No-Nonsense Publicity

When you’re running a small business, there’s a good chance you’re your business’s only publicist. Join entrepreneur Andreea Ayers for a three-day course that will teach you how to handle your publicity like a pro.

Andreea will guide you through her easy-to-implement seven step process for successfully presenting your company to the world — without spending thousands of dollars or hiring a publicist. You’ll define and craft the story of your brand, so you’re able to share it with the media. You’ll learn how to build press connections and reach out to bloggers and editors. Andreea will cover PR tactics that can be applied to both product- and service-oriented businesses. You’ll explore pitching, writing strong subject lines, running product giveaways with bloggers, and getting your products into the hands of celebrities. You’ll also build strategies for positioning yourself as an industry expert.

By the end of this course, you’ll have the skills and confidence to generate dynamic, engaging publicity for your company, and to turn that publicity into sales.

• Class Introduction
• Why You Need Publicity
• Publicity Wakup Call
• Crafting Your Unique Selling Proposition
• Finding Your Unique Selling Proposition
• Knowing Your Features & Benefits
• Putting Your Proposition Together
• The Six P's of Publicity: #s 1-3
• The Six P's of Publicity: #s 4-6
• What You Need to Be Media Ready
• Pros & Cons of DIY vs. Hiring a Publicist
• Crafting Your Publicity Plan
• Press Releases: Distribution & Leveraging
• Magazine Features
• Five Steps to Get in Magazines
• Pitching to Magazines Q&A
• Who's Who of Magazine Departments
• Media Databases & Building Your Own List
• Resources to Connect with Journalists
• Pitching "Best Practices"
• Editors' Advice
• Pitching Q&A
• Guest: Corbett Barr
• Guest: Robin Kramer
• Ten Expert Blog Tips & Q&A
• Steps How to Guest Blog
• Getting a Response & What to Do
• Importance of Buzz from Celebrities
• 7 Steps to Get Your Product to Celebrities
• How to Get Your Brand to Bloggers
• What to Do After the Review
• Creative Ways to Get Buzz
• Buzz Outlets: TV, Awards, & Infographics