Monetizing your Social Media Presence for Outdoor Photographers

Social Media is a powerful marketing tool, but how do you leverage yourself to gain the attention of new clients or potential sponsors? Colby Brown covers how you can find ways to monetize using various networking platforms. Whether you’re interested in finding clients, becoming a brand ambassador, or selling prints this class will give you the tools needed to make strides in getting your network to work for you. You’ll learn: 

• The significance of getting verified and how to find the right target markets for your business 
• How to use ads to expand your business on Facebook 
• The hidden value of LinkedIn and how to utilize it for sponsorship or brand influencer work 
• How and when to pay to expand your reach
  

• Class Introduction
• Generating Revenue Through Social Media
• Selling Prints Online
• Image Licensing
• How does Sponsorship Work?
• The Significance of Getting Verified
• Strategies for Paying to Play
• Why use Facebook Pixels?
• Why Use Facebook Audiences?
• Creating Ads on Facebook
• Networking 101
• The Hidden Value of LinkedIn
• Marketing Campaigns & Brand Influencer Work
• Perfecting the Cold Email
• The Art of Pitching Clients
• Building Your Instagram Following
• Class Wrap Up