Mastering Business Fundamentals

During this course, you’ll learn how to scale your staffing, provide unparalleled customer service, price your products effectively, and create a powerful brand from your personal style.

Whether you’re a beginner, intermediate, or advanced photographer, this course will provide a provide an accessible playbook for taking your business to the next level.

• Class Introduction
• Establishing Goals
• Establishing Goals: Advice for Beginners
• Establishing Goals: Advice for Intermediates
• Establishing Goals: Advice for Established Businesses
• Specialist vs. Generalist
• Pricing & Packaging
• Shooting to Sell: Big Prints, Albums & Products
• Pricing: The Digital Negative Controversy
• The Evolution of SCP's Pricing
• Student Q&A
• Defining Your Style: Consistency is Key
• Defining Your Style: Advice for Newbies
• Defining Your Style: Advice for Intermediate Studios
• Defining Your Style: Advice for Established Studios
• Next Level: Medium Format
• Branding
• Next Level Products
• Marketing: The Other Half of Your Style
• Marketing for the Newbie Studio
• Marketing for the Intermediate Studio
• Marketing for the Established Studio
• Networking: Who, What, When, Where and Why
• Customer Service
• Best Practices: Seniors & Families
• Best Practices: Babies, Glamour, Engagement & Wedding
• Best Practices: Backing Up and Equipment
• Best Practices: Sales
• Best Practices: Post Production
• Training Plan
• Husband and Wife Teams
• Husband & Wife Teams: Stories from Facebook
• Insourcing vs. Outsourcing
• Business Types
• Building Confidence