Master the Business of Photography

Business skills are non-negotiable – you must have them to succeed. Develop yours in Master the Business of Photography. Sal Cincotta will teach the business-first approach to photography you need to succeed in today’s competitive marketplace.

The viability of your photography business hinges on your plan. In Master the Business of Photography, you’ll get actionable business insights and guidance from Sal, an award-winning photographer, author, and owner of the million-dollar photography brand, Salvatore Cincotta Photography.

Sal will coach you, start to finish, through the process of developing a winning sales, marketing, and business plan and how to implement it. You’ll define your ideal client, learn how to get your price list right, and develop effective responses to sales objections. You’ll examine emerging trends in engagement and wedding photography and learn how to integrate them into your business. Sal will help you re-imagine and energize every aspect of your photography business. 

You’ll learn how to:

• Build a portfolio tailored to your ideal target client
• Use social media to grow your business and expand your influence
• Proactively instigate vendor relationships
• Use marketing to book more sessions
• Apply the new rules of SEO

You are not entitled to make money – you have to earn it. In this class you’ll develop an action plan for growing your business – no matter how long you’ve been in the business – with 30, 60, 90-day, and 1-year plans for keeping your growth on track.

Photographers work in a competitive industry and everyone can benefit from learning fresh, new marketing, pricing, and sales techniques. Commit to the success of your business and join Sal for Master the Business of Photography.

• Class Introduction
• The Agenda
• Why You Will Fail
• The Changing World We Live In
• Biggest Competitors For Weddings and Portraits
• Defining, Understanding, and Connecting to Your Clients
• Legal Issues
• Shoot and Share vs Shoot and Sell
• Pricing Your Work Part 1
• Pricing Your Work Part 2
• The New World of SEO
• Social Media - Facebook
• Social Media - Instagram & Pinterest
• Building a Better Portfolio & Attracting the Right Clients
• Proactively Developing Vendor Relationships
• Get More Publicity
• Booking More Portrait Sessions
• Booking More Weddings
• Understanding the Initial Sales Consultation (In-person vs Skype)
• The Engagement Shoot - Shoot To Make Money.
• Engagement Pricing and Sales
• Destination Shoots
• Working With & Training Second Shooters
• Growing An Alternate Brand
• The Wedding Day Timeline
• Managing The Wedding Day
• Post Wedding Sales and Pricing
• Post Production - A Real World Workflow
• Wedding Albums - Their Importance, New trends & Selling Them
• Ways Not To Suck At Customer Service
• Video - The Future of Story Telling for the Photographer
• Packaging & Final Delivery To Your Clients
• Lessons Learned - Where I Have Failed Over The Last 8 Years
• The Journey Of You
• The Journey Of You: 30 Day Plan
• The Journey Of You: 60 Day Plan
• The Journey Of You: 90 Day Plan
• Student Examples
• Interview with Warren McCormack
• Interview with Lenny and Melissa Volturo
• General Q&A