Market, Launch, and Sell Your Next Big Thing

There are countless marketing and social networking tools available to you, but in the sea of options like Facebook®, Twitter®, and Pinterest® it can be difficult to connect with clients who are genuinely interested in what you have to offer.

Join online marketing expert Tara Gentile and learn how to use email and social media in a smart, strategic way that will grow a devoted audience of happy, buying customers.

In this course you’ll learn about creating content that draws the right client to your brand before worrying about which marketing tool is appropriate. You’ll also learn how to sell in a way that feels authentic to you and to your unique offering. You’ll harness the power of direct email marketing to make and sustain connections with the clients who’ll grow your brand.

If you’re ready to use online marketing to support your work and grow a devoted audience of happy, buying customers, this course will get you there.

• What Matters Most to Your Audience?
• Personalization, Not Generalization
• How to Grab My Audience's Attention
• Make Your Message Matter to Sell More
• Hot Seat: Discovering Your Key Insight
• How to Create & Use Key Insights
• How Do I Know This Will Sell?
• Using A Story to Connect & Sell
• Q & A with Students
• Selling Without Feeling Sleazy
• Make Your Message Relatable
• Collaborative Narrative - Part 1
• Collaborative Narrative - Part 2
• Content Strategy That Matters
• Start a Conversation with Your Customers
• Launch Lab Exercise
• Customer Development Arc
• Move the Conversation to Sales
• Building a Content Plan
• Get Results with Email Marketing
• Email Marketing: Biggest Mistakes
• What a Pitch Email Should Look Like
• Your Email Marketing Plan
• Email Plan as Part of Launch Cycle
• Write a Killer Sales Page
• Write a Compelling Sales Page: Part 1
• Write a Compelling Sales Page: Part 2
• Craft a Sales Page That Converts - Demo
• More Compelling Sales Page Features
• Connect to Influencers w/ Brigitte Lyons
• Hot Seat: Connecting with Influencers
• Q & A with Brigitte Lyons
• How Big is Your Venue?
• Setting Up Your Venue & Aha! Moments