Logo Design for Your Small Business

Logos are a vital asset for any business. A good logo acts as a public touchpoint for everything that a brand represents: it establishes consistency of look and feel, adds a level of professionalism, and conveys the core ethic of the business. But you don’t need to be a professional designer to create a logo for your business or side-hustle.

Join Matthew for this class, and you’ll learn:

• What makes a great logo, how to differentiate between types of logos, and how to get started on doing your own logo research
• How to create preliminary sketches of your logo, import it to the computer, and add color
• How to prepare logo files for many different use cases, from printed business cards to social media icons.

This class is designed to be accessible and actionable, and devoted to the basics of design thinking. Matthew will break logo design down into a step-by-step process and help you choose the tools you need. 

The DIY series is for creatives who want to create designs for themselves. The classes are geared toward beginners who aren’t necessarily ‘designers’, but need materials to represent themselves (or their small business). Classes labeled DIY are project-specific, under three hours in length, and priced affordably. Learn to design what you need quickly and easily.

Software Used: Adobe Illustrator CC 2015.3

• Course Introduction
• What is a Logo and What Makes it Successful
• What Kind of Logos are There?
• Logo Creation Considerations
• Creating Your Logo: Ideation & Research
• Creating Your Logo: Brainstorming, Sketching, & Typography
• Color & Logo Refinement
• Logo Review and Finalization
• Introduction to Photography Logo Case Study
• Research
• Directions and Brainstorming
• Getting Feedback
• Logo Refinement
• Deliverables/Formats
• Logo Production
• Wrap