Logo Design 101

A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.

Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish. 

You’ll learn about:

• Researching and gathering relevant info
• Concepting, refining, and rendering a design
• Producing identity standards and basic style guide
• Considerations for making color decisions

You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.

Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.

• Course Introduction
• What is a Logo?
• Standard Logo Types
• Defining the Project
• Formulating a Creative Brief
• Logo Design Research
• Brainstorming: Word Mapping
• Brainstorming Logo Ideas
• Thumbnail Sketches
• Exploring Type Solutions
• Manipulating and Customizing Letterforms
• Drawing and Manipulating Letterforms in Illustrator
• Logo Execution Styles
• Logo Explorations in Illustrator
• Considerations for Applying Color
• Formatting Concept Work for Presentation
• Tips for Presenting to the Client
• Preparation of Final Artwork Files
• Logo Standards
• Copyright and Trademark Basics
• Contract Basics
• Final Thoughts