Lighting, Logistics, and Strategies for a Life in Photography

Short on time? This class is available HERE as a Fast Class, exclusively for CreativeLive subscribers.

“The best picture is your next picture. If you start to believe that you've already shot your best picture or you start patting yourself on the back at any level, you might as well hang it up.”
Joe McNally

Learn from an award-winning, 30-year photography veteran.

Meet Joe McNally, known world-wide as one of the top, technically excellent photographers of his generation. His clients have included FedEx, Sony, ESPN, Adidas, and Land’s End; and his work has been featured in publications such as National Geographic, LIFE, and Sports Illustrated.

The legendary and down-to-earth Joe will show you how to create stories with light and harness the skills every photographer needs for success.

Capture pictures that resonate

Getting clients to trust your creative vision and technical skill takes hard work and time to develop. You need to prove that you're not only passionate but that you've got the skills to pull off an amazing photo, no matter the scenario with your mastery of tools and control of light.

Create a life in photography

You know deep down that you want to work for yourself and grow your client roster. Don’t let the fear of making photography your full time gig stop you from making progress. Joe McNally knows firsthand that you can’t settle for nice pictures to make it in this business. Commit to learning the technical elements as well as the contractual lingo so you can focus on creating images that resonate while growing a business that is built for a career and life in photography.

From this exclusive on-location and in-studio shoot:

• See how you can work with light to capture the story of your subject and surroundings
• Learn to use multiple flash units to create various moods and looks
• Gain confidence by understanding contracts and relationship management with clients
• Learn posing and communication techniques when working with a model, client or even a large group of people.

What students are saying:
“Joe is an incredible instructor and and even more amazing person. After taking this class, I've shifted my entire perspective on what I want to do with my life in photography and I am ready to advance to the next level. Joe and his team opened the doors to their business to us and answered so many questions about the nuts and bolts of their inner workings. This class is a must have for every photographer.”
Tania

Don’t settle for good enough.
Grow your confidence by gaining the knowledge and skills to create or style photos that resonate. With the technical know-how and professionalism, you CAN shoot in any scenario for any client, and make the leap to becoming a full time photographer.

• Class Introduction
• Location Assessment
• Gear Overview
• Direction and Wardrobe
• Exploring Location and Available Light
• Bar Owner: Setting the Scene
• Shoot: Bar Owner
• Shoot: Bar Owner, Evolving the Look
• Shoot: Bar Owner, Working Location Options
• Shoot Set Up: Editorial/Fashion
• Shoot: Editorial/Fashion
• Shoot: Editorial/ Fashion, Switching Angles
• Understanding Shooting Process: Q&A
• Production Hurdles and How to Handle Them
• Production Team and Planning
• Location Considerations
• Call Sheets and Production Logistics
• Shoot Set Up: Corporate Headshots
• Shoot: Corporate Headshots
• Shoot: Group Corporate Headshots
• Shoot: Corporate Headshots with Three Flashes and Umbrella
• Shoot: Corporate Head Shots with Profoto B1 and 5 ft Octobox
• Shoot: Corporate Portrait - Day for Night with Speedlights
• Shoot Set Up: Athlete Portrait
• Shoot: Athlete Portrait
• Team Criteria for Image Selection
• Culling with Cali
• Photo Adjustments in Photoshop
• Light and Production Q&A
• Flash: Large and Small
• The Biz: Production
• The Biz: Archiving and Bidding
• The Biz: Understanding the Agreement
• The Biz: Personal Work to Build Your Portfolio
• Photo Critique
• Q&A
• Shoot: Group Portraits with Natural Light
• Shoot: Group Portraits with Flash
• Shoot: Group Portraits with Profolio Flashes and Umbrella