ABOUT BLITZ METRIC'S CLASS:

The Facebook Leads class will take you step by step through our checklists on how to generate leads on Facebook. By the end of this class, you are going to be able to run leads on Facebook and through messenger marketing. We will share how to develop a strategy on Facebook, how to gain access to your customer's accounts, how we qualify customers, and how much to charge them. This class will cover the most common mistakes people make so you don't make the same ones.

We will show you how to generate more traffic and more customers to your site. You are going to learn how much a lead is actually worth to your business. We will share with you optimization principles that will teach you how to cut down your cost per lead by up to 60%.

We are excited to share our proven methods driven by checklists with you. See you inside!

ABOUT YOUR INSTRUCTORS:

Logan Young is the co-founder of BlitzMetrics, where he runs the company’s training programs, while implementing ad campaigns and optimizing marketing funnels for key accounts. He is an internationally recognized keynote speaker, having traveled and lectured in 45 cities across 5 continents. He’s been interviewed by Al Jazeera, Social Media Examiner, USA Today as well as other outlets and published a book titled "The Standards of Excellence" on the topic of Facebook benchmarks.

Ben Dahl is the Director of Monetization at BlitzMetrics. In his role, Ben is intimately involved in the content strategy for the business, providing valuable education through written articles and video. He also assists in operations and consults on ad strategy for some of Blitz's key clients. To Ben, there is no more rewarding feeling than sharing his knowledge and seeing others grow both personally and professionally as a result of his work. Ben has spoken at some of the country's biggest conferences for digital marketing including Growth Marketing Conference in New York City where he shared how to "hack" Facebook to generate influence.

Dennis Yu is the Chief Technology Officer of BlitzMetrics. His program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities, a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, and Heyo.

• Why Lead Generation Is Important To Businesses
• Understanding The Market
• The Challenge Of Driving Consistent, Qualified Traffic
• There Are Many Ways To Drive Leads.
• The Framework Of Lead Generation
• Quiz: Why generating leads is a hot skill in the market
• The Value Of A Lead Depends On The Business
• Positioning Your Services (4;12)
• Quiz: What’s a Lead worth?
• Why Chatbots Are Effective
• How To Set Up A Chatbot For Your Client
• Growing A High-Quality Messenger List
• Tracking Success With Your Chatbot
• Building A Loyal Fanbase
• Quiz: Driving leads with a chatbot
• An Introduction To Lead Forms And Facebook Canvas
• How To Set Up Lead Forms
• How To Set Up Facebook Canvas
• Driving Traffic To A Landing Page
• Retargeting Lead Generation Audiences
• Monitoring The Success Of Your Lead Generation Campaigns.
• Quiz: Driving leads natively on Facebook
• How Do You Define A Good Lead
• How to use Attributes with your Chatbot
• Filtering Traffic With Attributes In Messenger.
• Quiz: How to drive high quality traffic
• How To Track Lead Completions
• Optimizing Your Lead Campaigns
• Have Something To Offer
• How Leads Upsell To Future Sales.
• Quiz: Tracking and adding value
• Knowing Your Clients and Their Pain Points
• Delivering Through A Painless Process.
• Checklists - A Map To Driving Results
• Troubleshooting - When Things Go Wrong, Since They Do
• Quiz: How to be an all-star freelancer
• Conclusion
• Final Quiz