AFTER THIS CLASS YOU’LL BE ABLE TO:

• Understand the different kinds of photography businesses and know which one will suit you best.
• Choose a name for your photography business that will stand out from the crowd and register your name legally.
• Decide on your business structure and set up your legal business officially.
• Obtain a business license for your photography business and open the required bank accounts.
• Create a visual identity and consistent branding for your business.
• Determine the best prices for your services and scale your pricing.
• Know what equipment you need to get started.
• Get started with your social media business accounts and use Instagram and Facebook to grow your business.
• Know the basics of creating a high-converting photography business website.
• Secure your first paying clients.
• Use freelance websites like Fiverr to get more work.
• Insurance, accounting, and tax tips for maximum success.

ABOUT PHILIP & WILL'S CLASS:

This class will equip you to start and run your own photography business from scratch. From essential business skills and branding tips to securing your first clients, setting your prices and maintaining your growth, this class contains everything you need to start a profitable business.

Learn all about what the workflow on a shoot looks like including meeting and booking the client, shooting, editing and delivering your work. You’ll also learn about creating a successful business infrastructure that will support your continued growth and productivity tools to make you more efficient at what you do. Finally, you’ll learn how to sell your own prints to maximize your profits.

WHAT YOU WILL LEARN:

• The benefits of starting a photography business
• Business basics that set you up for success as a new business owner
• All about common business structures, the pros and cons of each one and how to navigate business insurance
• The basics of branding for your new business
• The latest information on essential photography equipment
• How to develop a portfolio of samples to secure more clients
• How to expand your online presence
• How to get listed on Google, Yelp and top review sites
• Productivity tips and tricks for maximized efficiency
• Using conventions and meetups to grow your business

WHO THIS CLASS IS FOR:

• Photographers wanting to set up and run their own photography businesses
• Photography business owners who want to accelerate their growth, determine their pricing, and choose the right business structure
• New business owners wanting to secure their first clients
• Business owners wanting to expand their photography business
• Freelance business managers wanting to add to their skillset
• Content creators wanting to start their own creative business
• All experience levels

ABOUT YOUR INSTRUCTOR:

Professional video and class creator, photographer and teacher to 1mil+ students. Phil has 10+ years of professional experience in the world of video & photography. He has created 1000+ videos and award-winning documentaries and works from his home studio near LA.

• Welcome
• Why Do You Want to Start a Photography Business
• What Kind of Photography Business Do You Want to Start
• Important Personal Note from Instructor Will
• Case Study Starting a Photography Business
• Quiz - Chapter 1
• Introduction to Basics of Starting a Photography Business
• Choose Your Business Name
• Choose Your Business Structure
• Register Your Business Name
• Get Your Federal Tax ID
• Get Your Business License
• Get Your Business Bank Account
• Register Your Online Accounts
• Branding Your Business
• Set Your Prices
• The Photography Gear You Need to Start a Business
• Case Study - Business Basics
• Case Study - Equipment
• Quiz - Chapter 2
• Intro to Getting Your First Paying Clients
• You Need to Prove Yourself
• The Best Place to Find Your First Clients
• What to Charge for Your First Clients
• On Set - Partnering with Other Creatives
• On Set - Getting Work in a Competitive Environment
• Use Your First Shoot Wisely
• Case Study - Getting Your First Clients
• Quiz - Chapter 3
• Introduction to Create Your Photography Business Website
• Why You Need a Website and Platform Options
• What Needs to Be On Your Website
• Design the Perfect Portfolio
• Case Study - Looking at Photography Websites
• Quiz - Chapter 4
• Introduction to Expanding Your Online Presence
• Use Instagram to Grow Your Business
• Use Facebook to Grow Your Business
• Get Listed on Google
• Get Listed on Yelp
• Get Listed on Review Sites
• Using Craigslist to Get Work
• Case Study - Expanding Your Online Presence
• Quiz - Chapter 5
• Introduction to the Photography Business Workflow
• Step 1 - Meeting Your Client
• Step 2 - Booking Your Client
• Step 3 - The Shoot
• Step 4 - Editing Your Photos
• Step 5 - Delivering Your Photos
• Case Study - Business Workflow
• On Set - the Shoot
• On Set - Backdrop Placement
• On Set - Paper Backdrop Rolls
• On Set - The Back Light
• On Set - Interacting with Clients
• Quiz - Chapter 6
• Intro to Business Infrastructure and Continued Growth
• Productivity Tools to Make Your More Efficient
• Get Business Insurance
• Accounting Tools & Tips
• Business Tax Tips
• Scaling Your Prices Up
• Use Conventions and Meet Ups to Grow Your Business
• Case Study - Business Growth
• Quiz - Chapter 7
• Intro to the Selling Prints Section
• Why Should You Sell Your Prints
• Choose a Printer
• How to Price Your Prints
• Selling Your Prints Online
• Selling Your Prints in Person
• Wrapping up This Section
• Quiz - Chapter 8
• Tips for Personal and Creative Well Being
• Conclusion
• Final Quiz