AFTER THIS CLASS YOU’LL BE ABLE TO:

• Create high-converting instagram campaigns from scratch.
• Recognize the different types of content on Instagram and know how to use each.
• Successfully leverage best practices from large corporate brands.
• Set up and Use Facebook Pixel to tag and track campaigns.
• Define the best custom and look-alike target audiences for your brand.
• Tell a brand’s story in an authentically appealing way.
• Use Instagram Ads to generate conversions on your website.

ABOUT SHARON'S CLASS:

With a billion users every month, Instagram is one of the fastest growing social networking platforms in the world. Over 200 million users visit business profiles every day so it’s essential to know how to seize the opportunity and stand out from the crowd.

In this class, you’ll learn everything you need to know to create your own professional ad campaign with measurable objectives and a set budget. By the end of this class you will have mastered Instagram’s diverse range of marketing tools and learned how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization. Join now to start creating high-converting Instagram Ads today.

WHAT YOU WILL LEARN:

• How to promote an Instagram post with a defined budget and objectives
• How to use Ad Manager to create your audience and schedule your ad
• How to use Google Analytics basics to measure and optimize your content
• How and at what stage Instagram Ads fits into the marketing funnel
• How to use Instagram Ads to generate website revenue
• How to re-target using Instagram Ads to upsell or solidify your offer

WHO THIS CLASS IS FOR:

• Anyone who wants to enhance their knowledge of Instagram’s marketing tools
• Digital marketers who want to expand their skill set
• Businesses with visually-driven content
• Anyone wanting to start a career in social media ads
• SEO specialists wanting to diversify their skillset
• Web programmers, designers, front end and full stack developers
• Digital nomads looking for work that they can do from anywhere in the world
• Marketing managers and reps looking to elevate their existing skills
• Content Marketers
• All levels of experience

ABOUT YOUR INSTRUCTOR:

With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.

• Introduction
• Why Instagram
• Types of Content
• Quiz - Instagram Marketing
• Introduction
• Promoting a Post
• Choose an Objective
• Budget
• Insights
• In-App Campaigns Summary
• Quiz - Instagram Promoted Post
• Ad Manager Introduction
• Ad Manager
• Selecting and Objective
• Creating a Target Audience
• Placement on Instagram Only
• Budget & Schedule
• Create an Ad
• Quiz - Instagram Campaigns in Ad Manager
• Introduction
• Facebook Pixel & Targeting
• Targeting and Audience Insights
• Custom Audience
• Lookalike Audience
• Retargeting
• Targeting & Pixel Summary
• Quiz - Targeting and the Facebook Pixel
• Intro to Creative
• Research & Insight
• Creative Best Practices
• Instagram Hall of Fame
• Creative Summary
• Quiz - Creative Best Practices
• Introduction
• A-B Testing
• Reporting in Ads Manager
• Measuring Impact in Google Analytics
• Campaign Tagging
• Summary
• Quiz - Measurement, Reporting and Optimization
• Congratulations
• Final Quiz