How to Bring Your Brand to Life

Brands today have a lot of work cut out for them. Not only does your product have to be life-changing, but your brand’s personality has to be well-loved by your community. Today’s most successful brands are more than a product, they have a personality that is authentic and a culture built on trust.

These brands have an amazing community culture that is just as strong internally. After all, a happy community makes for a happy company.

In How to Bring Your Brand to Life, Meg identifies what makes a happy company and a brand the world loves. She’ll outline what makes your community special and create an actionable plan for your brand’s personality.

In this class, you’ll learn:

• Identify your community and create guidelines for their happiness
• Define your brand’s personality and determine how you can communicate it through marketing, graphics, and copy
• Learn to be a well-loved company that does good, and is trusted, within your community
• Discover new ways to make your community feel safe and encouraged to be themselves within the space you create for them
• Pinpoint ways you can create a positive environment for your team and internal company culture

By the end of How to Bring Your Brand to Life, you’ll have a new brand culture, marketing guidelines rooted in authenticity, and a company well on its way to happiness.

• Class Introduction
• Community
• Personality
• Trust
• Company Culture
• Your Brand's Community
• Your Brand's Personality
• Building Your Trust Within Your Brand
• Your Brand's Company Culture