How to Make a Living Selling What You Make

It's common for a crafter to get inspired and pour time and money into launching a creative business idea that they “just know” will be a hit only to discover that there isn’t much of a market for the business they envisioned. But it doesn’t have to be that way – there are specific actions you can take to ensure even the most creative endeavor makes money right away and doesn’t flop.
How to Make a Living Selling What You Make is your complete guide to building a thriving handmade business. Megan Auman is a maker and educator who has built a multi-faceted business around her passion for great design. Her jewelry line is sold in stores across the US and in this bootcamp she’ll teach you the recipe to her success. 
You'll learn how to:

• Generate revenue from the beginning while balancing longer-term growth 
• Find the best and worst revenue streams for your products 
• Set targets, create profitable pricing, and evaluate market demand 
• Deepen your product line and build your brand 
• Grow your email list and use social media for long-term growth 
• Develop production strategies as you start creating more product 

This course includes a comprehensive workbook with exercises and activities designed to propel you through the lessons and position your business for sustainable success.
Megan will help you develop your business idea so you don’t waste time and money on projects that don’t pencil. She’ll also share insights on what to do once your business is up and running. She’ll coach you through best practices for hiring, outsourcing, and planning for the long haul. You’ll walk away confident that you can develop and stick with a business plan that won’t have you tied to a day job or pouring money into a project that doesn’t pay. How to Make a Living Selling What You Make will set you up to earn a serious income by doing what you love.

• Class Introduction
• Define Your Big Goals: What Gets You Out of Bed?
• Finding YOUR Ideal Number
• How Much Should You Pay Yourself an Hour?
• Who is the Ideal Customer for Your Products?
• What is Your Customer Willing to Pay?
• Pricing Your Products for Profit
• Where Does Your Brand Need Work?
• What Are The Strengths and Weaknesses of Your Products?
• What Makes You a Great Business Owner?
• What Should Your Product Be Now?
• Bonuses w/ Purchase
• Bonus w/ Purchase: Your MAL # (ideal #) in Detail
• Bonus with Purchase: Testing Customer Profiles using Facebook ads
• Live Check In
• Shift Your Money Mindset
• How To Finance Your Business
• Are You Ready to Crowdfund?
• Analyze Business Opportunities
• Test the Market by Entering with a BANG
• Plan Your First Big Sales Event
• Market and Promote Your Event: How to Build Buzz
• Make Your Event a Success
• Analyze and Move Forward
• Bonus with Purchase: Calculating ROI
• Evolve Your Product Line
• Create a Production Strategy
• Plan for Growth and Future Revenue Streams
• Your Big Business Vision
• Draft Your Daily and Monthly Action Plan
• Keep the Momentum Going
• Live Check-in - Finale
• Bonus with Purchase: Adjusting your MAL # with employees and contractors
• Free Bonus: Student Interviews - Catherine Utschig
• Free Bonus: Student Interviews - Christine Herrin
• Free Bonus: Student Interviews - Holly Tanner Straus
• Free Bonus: Student Interviews - Joy Jenkins
• Free Bonus: Student Interviews - Leah Drapkin
• Free Bonus: Student Interviews - Lisa Jones
• Free Bonus: Student Interviews - Monica Jacquay
• Free Bonus: Student Interviews - Richelle