AFTER THIS CLASS YOU’LL BE ABLE TO:

• Use Google Search to generate revenue for your business.
• Build successful search campaigns that result in user acquisition and lead generation.
• Conduct in-depth keyword research and implement expert keyword strategies.
• Run successful A/B testing strategies.
• Know the difference between SEO and SEM.
• Understand the fundamentals of how Google serves Ads.
• Identify and implement a range of Google Campaign types.
• Determine a bidding strategy based on your campaign objectives.
• Track your results and use Google Tag Manager to manage your sites without code.

ABOUT SHARON'S CLASS:

With over 2 billion websites in existence worldwide, being the first answer to your audiences’ questions when they search for a product or service is essential. In this in-depth Google Search Ads class for beginners, you’ll learn how to build successful search campaigns, run A/B testing, devise professional keyword strategies and unpack best practices for targeting, Ad copy and engaging landing pages.

You’ll learn how to use search marketing to drive revenue and results for your business, going into the details behind bidding strategies and campaign optimization. You’ll find out how Google determines whether or not your Ad will make an appearance in a search and what affects your final results.

By the end of this class you’ll know everything you need to get your website on the top of a search page and engage your audience right away.

WHAT YOU WILL LEARN:

• How to create a professional Google Ads Campaign
• Search Engine marketing best practices
• How to tap into your audience’s desires and needs through search behavior
• The elements of a powerful landing page that maximizes your ROI
• How Search Engine Marketing is different from other marketing channels
• How to track your conversions like a pro
• How to optimize your campaign for voice search

WHO THIS CLASS IS FOR:

• Anyone who wants to learn the basics of search marketing
• Digital marketers who want to expand into search marketing
• Anyone wanting to start a career in Google Search Ads
• SEO specialists wanting to diversify their SEM skillset
• Web programmers, designers, front end and full stack developers
• Digital nomads looking for work that they can do from anywhere in the world
• Marketing managers and reps looking to elevate their existing skills
• Beginner level

ABOUT YOUR INSTRUCTOR:

With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.

• Class introduction
• How Do People Search
• What Can You Learn From Search
• SEO vs. SEM
• Search vs. Social (Push vs. Pull)
• How Google Serves Ads
• Quiz: The Power of Search Marketing
• Google Campaign Types
• Objectives and Conversions
• Ad Extensions
• Quiz: Campaign Setup Best Practices
• Types of Keywords
• Measuring Purchase Intent of Keywords
• Brand vs. Non-Brand Keywords
• Keyword Research
• Identifying Proper Match Types
• Quiz: Keyword strategy - Ad Groups
• Bidding Strategy
• Quiz: Bidding Strategy
• Search Ad Hall of Fame
• Quiz: Search Ad Hall of Fame / Ad Copy
• Landing Page Best Practices
• Tracking Results & Google Tag Manager
• Google Analytics
• Quiz: After the Click: Landing Pages, Results and ROAS
• Optimization and Refinement
• How to Optimize for Voice Search
• Quiz: Optimization and Refinement
• Conclusion
• Final Quiz