Get Social: Connecting Your Business Channels

A cohesive social media strategy will help you expand your sphere of influence and grow your business. Find out how it is done in Get Social: Connecting Your Business Channels with Sue B. Zimmerman. 
Sue is a small business owner and a master of social media. In this class, she’ll help you understand how social really works and she’ll dive into the details for activating your social media marketing plan. 
You’ll learn how to: 

• Develop a social media strategy 
• Grow and be a part of an online community 
• Create affordable ads that will grow your business 
• Produce consistent branding across multiple platforms 
• Optimize your profiles for clicks 

Social media for business is inherently different than posting for personal friends. In Get Social: Connecting Your Business Channels, Sue will identify those differences and teach you how to posts for instant business results. 
You’ll learn how Periscope, Instagram, Pinterest, Facebook, and Twitter should all be used to share the story of your business and create interest in your brand. 
You don’t need a ton of time or money to make social media work for your business. Find out how to craft an effective strategy that doesn’t waste time and yields real results in Get Social: Connecting Your Business Channels with Sue B. Zimmerman.

• Class Introduction
• Make a Strong Impression Online
• Online Business Cycle
• Social & Publishing Platforms
• Cohesion Strategy & Branding with Sunny Lenarduzzi
• Build a Foundation with Published Content
• Systems for Sharing Content With Rachel Polish
• Understand Hashtags with Rachel Polish
• Promote Your Content with Rebekah Radice
• The Importance of a Facebook Business Page
• Facebook Strategies with Nathan Latka
• Build an Email List with Facebook
• Is Twitter Right for You?
• Understanding Twitter Best Practices with AJ Amyx
• Create a Twitter Video
• Use Live Streaming for Your Business
• Periscope Demonstration
• Strategies for Periscope with Brian Fanzo
• YouTube Content with Steve Dotto
• Think Visually for Instagram
• New Instagram Features
• Case Study: Cyrissa Carlson, Immerse Photography
• Difference Between Pinterest and Instagram
• Value of Pinterest for Your Business with Jeff Sieh
• Create Shareable Content
• Boost Your Reach Through Collaboration
• Stay Organized with a Content Calendar
• How to Grow Your Email List
• Case Study with Johanna Fritz
• Getting Started: CRM Tools With Morgan Sutton
• Social Media Tools with Morgan Sutton