Finding, Defining, and Marketing Your Photographic Style

How can you work successfully (and profitably) as an artist in a crowded, over-saturated market? You have to make your work and your brand stand out by creating your art from a deeply authentic place that is only YOU and yours alone. In other words, you must define your STYLE. By standing out uniquely, you can attract the kind of client who is willing to compensate you appropriately for what you bring to the table.

Join master business and photography educator, Julia Kelleher, for a class on finding, defining and applying your style to your work and your brand.

In this class you’ll discover how to:

• Identify your style as an artist intentionally rather than by accident
• Incorporate your style into your brand
  
• Use your style to help gain financial benefits
  

Learn how an undeviating style can bring in your ideal client, make you stand out in a crowd, command top dollar and keep your competition at arms length.

• Class Introduction
• What is Style?
• Where does Style Come From?
• The Style Cycle: Overview
• The Style Cycle: Experimentation
• The Style Cycle: Discovery
• The Style Cycle: Realization
• The Style Cycle: Define
• The Style Cycle: Refine
• The Style Cycle: Q & A
• Style Cycle–Discovery: 4 Step Find it Formula: Search
• Style Cycle–Discovery: 4 Step Find it Formula: Choose
• Style Cycle–Discovery: 4 Step Find it Formula: Analyze
• Style Cycle–Discovery: 4 Step Find it Formula: Create
• Style Cycle–Realization Case Studies
• Style Cycle–Define Case Studies
• Style Cycle–Refine Case Studies
• Family Style Shoot #1
• Family Style Shoot #2
• SKYPE INTERVIEW: Lindsay Adler
• SKYPE INTERVIEW: Allison Tyler Jones
• SKYPE INTERVIEW: Brian Callaway from Callaway/Gable
• Student Hot Seat: Lori Conklin
• Student Hot Seat: Allison Turcotte
• Student Hot Seat: Amy Henderson
• What is Brand?
• How Style is Applied to your Brand: Image Style
• How Style is Applied to your Brand: Logo
• How Style is Applied to your Brand: Collateral
• How Style is Applied to your Brand: Studio Look
• How Style is Applied to your Brand: Product Line