Fashion Marketing and Branding

Get insights on developing a brand and growing a customer base for your clothing line in Fashion Marketing and Branding with Jay Calderin.

You won’t succeed as fashion designer without a dedicated customer base. In this class, Jay will show you what it takes to cultivate an engaged and interested audience. 
You’ll learn about:

• Finding a following and sharing your work
• Building a sustainable business model
• Establishing professional relationships

Fashion designers are responsible for designing both a career path and a collection; and marketing is an essential piece of that puzzle.

Learn the best ways to find, engage, and connect with customers in Fashion Marketing and Branding with Jay Calderin.

• Intro to Fashion Marketing and Branding
• Explore Your Audience
• Display, Data and Design
• Share Your Work
• Find Your Following
• Inform Your Brand
• Build Your Business Model
• Why Tell Your Fashion Story?
• Establish Relationships
• Be Ready for Change