Diversifying Your Product Line

Once you’ve established your business with a single, successful product, imagining what else to sell can be daunting. You don’t want to end up with a disjointed collection of products, but you do want it to be fresh and exciting for existing customers. In Diversifying Your Product Line, you’ll learn the art and science of expanding your offerings and growing your business.

Susie Breuer is the author of Blue is the New Black: The 10 Step Guide to Developing and Producing a Fashion Collection and in this class she’ll help you generate ideas and make smart decisions about expanding your apparel and/or accessories business. You’ll learn how to:

• Research the market to understand both price and your customers.
• Build a concept and action plan for starting out
• Manage multiple product lines
• Source raw materials and manufacturers

You’ll learn how to accurately assess a product's viability before you waste time and money developing it. Susie will also teach you how to develop a consistent, logical pricing strategy you can use again and again.

Susie makes the complex process of developing a financially solvent product and production plan easy. You’ll get expert-level insights into all aspects of developing a new product and walk away confident that you know everything you need to know to expand your business.

• Product, Market Analysis and Fundamentals
• Overview, Tools, & Credibility
• Concepts and Inspiration
• Your Time and Action Assumptions
• Who's Your Competition?
• Define Your New Product
• What's Your Unfair Advantage?
• Collection Planning
• Building a Collection Pyramid
• Understand Your Price Variables
• Build a Price Structure
• Create Your Collection Plan
• What is a Concept?
• Where to Find Inspiration?
• Color & Fabric
• Build a Concept Board
• What is a Time & Action Plan?
• Understanding Timelines
• Create a Time & Action Plan
• Manufacturing
• Raw Materials
• Communication and Information Flow
• Growing and Managing the Line
• Understand Key Terminology
• How to Find Suppliers
• How to Document the Process
• How to Build Relationships
• How to Maintain Respectful Communication
• How to Build a Cohesive Line
• How to Manage Your Timeline
• How to Test the Market
• Sustain the Plan