Developing a Social Media Strategy for Photographers

There are no shortages of online networks for photographers to share their images, but which platforms are best for you and how do you utilize them to grow your photography? Sony Artisan Colby Brown will walk you through the foundations of social media and why it’s so important for your brand as a photographer. He’ll show you how to define what you want out of your online experience and how to maximize your time on each of the major networks. Colby will discuss:

• What each of the major social networks are and what they’re best utilized for
• Tips for growing an audience or followers
• What networks to use to achieve your goals as a photographer 
• Tricks to breaking down the different network algorithms to maximize your engagement
• Develop a social media strategy to build your brand as a photographer

No matter your genre of photography, be it travel, wedding, or pet photography, social media has the power to grow your audience, business, and skills. Learn tips and tricks on where and how to invest your time using these free online marketing tools.

Hoping to go beyond growing your following and learn how to grow your business using these networks? Check Out Colby's other course: Monetizing your Social Media Presence for Landscape Photographers

• Class Introduction
• Ages of the Internet
• What is Social Media?
• Social Media by the Numbers
• How Social Media Changed the Photo Industry
• Social Media Myths
• Finding Value in Social Media
• How does Noise Effect Social Media?
• The Rise of the Curated Feed
• The Longevity of a Social Media Post
• Tips for Creating Successful Posts
• Leveraging Facebook for Your Photography
• Importance of Instagram for Photograhers
• Why Use Snapchat?
• Using Twitter to your Advantage
• Tips for Leveraging LinkedIn
• The Benefits of Pinterest & Google+
• What is a Social Media Strategy?
• Social Media Strategy Hotseat
• Identify Why You're on Social Media
• What networks are right for you?
• Choosing your Online Personality
• The Role of the Website in Social Media
• Outdoor Photographer Case Study
• Wedding Photographer Case Study
• Fine Art Landscape Photographer Case Study
• Music & Event Photographer Case Study
• Advocacy & Viral Content Photographer Case Study
• Tips to Building Your Social Audience
• Identify Your Target Audience
• Paying to Play on Social Media
• The Anatomy of a Social Media Post
• The Value of Engagement
• The Value of Consistency
• Feeding the Social Media Monster
• Details of Posting on Social
• Tools to Manage Social Media Accounts
• Taking Advantage of Momentum
• Reflections from a Career Built Around Social Media
• Lessons Learned from Social Media
• Social Media Mistakes to Avoid
• Common Social Media Questions