Designing Marketing Graphics in Photoshop and Illustrator

Adobe Photoshop and Illustrator are powerful graphic design tools. You can use them to layout websites, make logos, and produce design elements. Learn all about the features tailored for graphic design and how to use them in Designing Marketing Graphics in Photoshop and Illustrator.

In this course Adobe Senior Evangelist, Paul Trani, will take you through the fundamentals of design, show the fundamentals of making a logo in Illustrator, and share the basics of image editing in Photoshop. Paul will cover:

1. Design fundamentals
2. Creating a mood board
3. Logo design
4. Branding elements
5. Social media strategies that work

He’ll also cover do’s and don’ts when it comes to social media. Then, armed with that information Paul will show you how to apply those techniques in Photoshop to make compelling social media posts for your brand.

• Class Introduction: Design Fundamentals
• Creating Graphics in Illustrator
• Using Type in Illustrator
• Creating a Branding Library
• Creating Effective Marketing Graphics
• Global Image Adjustments
• Touching Up Photos in Photoshop
• Selecting and Removing Backgrounds
• Completing Marketing Materials with Photos, Graphics and Text