Create Digital Products That Sell While You Sleep
Offered By: CreativeLive
Course Description
Overview
Are you ready to make your creative work more lucrative, stable, and sustainable in the long-term? Join April Bowles-Olin for an introduction to digital products and how they can enhance your creative business.
This course will show you how to produce and position viable products for generating multiple revenue streams and passive income. You’ll pick a product that complements the creative work you do – from ebooks to patterns to digital downloads – outline a sales page for it, and develop a plan to market it to potential customers. You’ll design systems for managing the day-to-day process of running your business, while planning a response to both failure and success. You’ll also learn essential techniques for continually marketing your online products and launching new offerings successfully.
You’ll leave this course with the ability to – literally! – sell your digital products in your sleep.
Syllabus
- You & Your Dream Business
- Why You Should Sell Digital Products
- What is Holding You Back?
- Picking the Right Products to Sell
- What You're Made to Sell
- Product Brainstorm
- Logistics Planning for Your Product
- Planning for Your Product Creation
- Creating Digital Content & Pricing
- Digital Products in Adobe CC - Part 1
- Digital Products in Adobe CC - Part 2
- Visibility and the Right Customer
- Dream Customers: Connection & Emotions
- Your Web Presence & Sales Page
- Write a Sales Page That Sells
- Begin Your Sales Page
- Considering Your Strengths with Mayi Carles
- Dealing with Success & Failure
- Figuring Out What Doesn't Work
- Your Launch & Content Plan
- Your One Page Marketing Plan
- Hot Seat: Breaking Down Marketing Page
- How to Continually Sell
Taught by
April Bowles-Olin
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