Create an Effective Wholesale Catalog

An effective product catalog is a must-have tool in the arsenal of any business with a wholesale arm.   This class will guide you through each step of creating catalog that helps you and your business appear more polished and professional.
This class will introduce you to the process of creating a compelling wholesale catalog. You’ll learn about:  

• Leveraging dynamic product photos – even when a professional photographer is out of reach  
  
• Organizing your catalog to increase sales 
• Stretching the life of your catalog 
• Strategies for cost-effective production and printing 

Whether you’re an independent artist taking your first steps into the world of wholesaling or a long-time wholesaler looking to refine your sales tools, you’ll leave this course with concrete, easy-to-follow steps for building a catalog that will entice your customers – and drive your sales.

• Introduction to Workshop
• Function Over Fashion: Your Catalog is a Sales Tool
• The Essentials of a Good Catalog
• Why Product Photos Are Critical For Your Catalog
• Real World Catalog Critique with Cara Underwood
• Extend the Life of Your Catalog
• Don't Let Budget Stand in the Way of Your Perfect Catalog
• Be Proud of Your Finished Catalog
• How to Buy This Conference