Content Marketing for Photographers

You need to become a marketer in order to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing environment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.

In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time. 

You’ll learn how to:

• Accurately identify your ideal client 
• Set up a marketing strategy to attract them 
• Use Facebook, Pinterest, and Instagram to build your business 
• Maximize SEO opportunities on your website and blog 
• Nurture connections through email marketing 
• Bauman will unveil everything he has learned in setting up and executing years of content strategy, which helped fuel marketing growth in companies he's been a part of. 

Whether you run an emerging or established photography business, Content Marketing for Photographers will help you put together a content marketing plan that is guaranteed to help grow your business.  

• Introduction to Marketing, Old vs. New Models
• Companies Doing Content Marketing Right
• Defining Content Marketing
• Areas of Content for Photographers
• Laws of Content Marketing
• Phases of Content Marketing
• The Evergreen Nature of Content
• The Client Referral Ladder
• Building an Authentic Message
• Content Marketing and Your Website
• Creating a Blogging Strategy
• Image Naming for SEO
• Building Successful Blog Content
• Blog Post Ideas for Content Marketing
• Business Recipe and Recap
• Marketing with Facebook: Setup
• Marketing with Facebook: Posting
• Marketing with Facebook: Boosting and Advertising
• Creating a Facebook Fan Page Demo
• Building Guides for Content Marketing
• Building the Content for Guides
• Guide Creation Outline and Steps
• Steps For Releasing a Guide
• Why use Instagram and Pinterest for Marketing
• Marketing and Instagram for Photographers
• Using Hashtags on Instagram for Photographers
• Common Instagram Mistakes
• Marketing on Pinterest for Photographers
• Marketing on Pinterest Q&A
• Using Email for Content Marketing
• Tips for Email Marketing
• How to Launch an Email Campaign
• Business Recipe Recap
• Guide Critique: Newborns and Wedding Planning
• Guide Critique: Better Pictures and Family Photography
• Guide Critique: Adventure Wedding
• Analyzing Facebook Results
• Steps For Creating a Marketing Plan
• Marketing Plan for Every Shoot
• Marketing Plan: Weekly
• Marketing Plan: Monthly
• Marketing Plan: Yearly and Quarterly
• Tools to Use to Execute Your Marketing Plan
• Using Systems to Make Time For Marketing
• The 90/10 Model for Making Time for Marketing
• Client Communications
• Marketing Systems Q&A
• The 90/10 Model for Efficient Photography
• The 90/10 Model for Efficient Content and Shortcuts
• The 90/10 Model Q&A
• Final Business Recipe Recap