Concept-Driven Commercial Photography

This course is part of the Joel Grimes Bundle.

Commercial photography isn’t about mastering complex lighting ratios or obscure retouching techniques. Successful commercial photography hinges upon your ability to turn your creative vision into a polished product. In this class, commercial photographer Joel Grimes will teach you how to think of your photography as an artistic process, not a mathematical equation.

Joel, a commercial photographer with more than 25 years’ experience working for top advertising agencies, will reveal his signature lighting, shooting, editing, and marketing methods. Joel will teach you to trust your artistic instincts by demonstrating how he conceptualizes two different photo shoots: an edgy athletic portrait, and a commercial beauty shoot. Joel will also walk you through how to identify the right lighting to attain your desired result.

After transforming the way you think about conceptualizing, lighting, and shooting, Joel will unveil his creative compositing techniques and tips and tricks for retouching skin. By the end of this two-day workshop, you will have a tried-and-true playbook for creating works of photographic art that dazzle commercial clients.

• Class Introduction
• Learning to Light
• Lighting Approaches Part 1
• Lighting Approaches Part 2
• Shoot: Athlete Portrait
• Shoot: Edgy Athlete Portrait
• Photographing Motion
• Shoot: Athlete in Motion Portrait
• Background Creation
• Retouching in Photoshop
• Compositing
• General Q&A
• Shoot: Beauty Headshot
• Shoot: High Key Beauty Portrait
• Skin Retouching in Photoshop Part 1
• Skin Retouching in Photoshop Part 2
• The Truth About Marketing
• Overcoming Rejection
• Marketing Yourself to the Industry
• Reinventing Yourself
• Branding Yourself
• Pricing