Commercial Photography: From Start to Finish

Commercial photography can be a lucrative and artistically fulfilling way to earn a living as a photographer. Learn what it takes to break into the commercial market and create impressive and imaginative work from industry veteran, Joel Grimes.

If you want to attract commercial clients, your existing body of work must have a sophisticated and distinct voice. Joel will coach you through the experience of establishing your own unique voice and show you how to bring it to life through six photo shoots and their corresponding edits. Joel will demonstrate one-light fashion and concept shoots and take you back to the desk to composite and polish them. You’ll also see Joel shooting product and portrait photos using a more elaborate set-up. This course will also cover the business of bidding for commercial work, effective negotiation tactics and final delivery.

If you are ready to break into commercial photography or up your client game, you won’t want to miss this complete guide to shooting, editing and delivering commercial work.

• Ten Things That Spell Disaster for a Photographer Part 1
• Ten Things That Spell Disaster for a Photographer Part 2
• Ten Things You Need to Know about Branding
• Shoot: One Side Light Beauty Shot Part 1
• Shoot: One Side Light Beauty Shot Part 2
• Shoot: One Overhead Light Headshot
• Shoot: Edgy Three Light Setup Part 1
• Shoot: Edgy Three Light Setup Part 2
• Shoot: High Fashion with Cross Light
• Lighting Q&A
• Compositing Fashion Shoot Part 1
• Compositing Fashion Shoot Part 2
• Recap with Q&A
• Understanding the Bidding Process
• The Art of Negotiation
• Money vs Art
• Shoot: Harley Man with Three Light Setup
• Shoot: Harley Man with One Light Setup
• Shoot: Capturing Athletic Intensity
• Shoot: Capturing Atlethic Movement
• Shoot: Athletic Portrait
• HDR Backgrounds
• Compositing Harley Man
• Compositing Athlete
• Retouching Q&A
• So You Want to Make a Living
• The Reality of Making a Living as a Photographer
• The Road to Becoming Pro
• Shoot: One Speedlite Beauty Shot
• Shoot: Three Light Beauty Shot
• Shoot: Blown Out Beauty Shot
• Shoot: Steampunk with Crosslight
• Shoot: Steampunk with Three Lights
• Compositing Steampunk Shoot Part 1
• Compositing Steampunk Shoot Part 2
• Compositing Blown Out Beauty Shoot