Command the Fees You Deserve

Earn more money for the work you love to do – let Ilise Benun show you how in the complete guide to marketing, pricing, and booking freelance work: Command the Fees You Deserve.

Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. In Command the Fees You Deserve, she will teach you how to land clients who value your services and stop the self-defeating cycle of taking whatever comes along. Ilise will share:

• Inspiring ideas for finding and approaching clients
• Step-by-step instructions on pricing and proposals
• Tips for keeping clients happy and projects on track

You’ll learn how to identify quality prospects, deal with problem clients, and structure your marketing to avoid the feast or famine cycle of freelance work.

Command the Fees You Deserve will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.

• Class Introduction
• The Big Ideas: Your Mindset
• Deciding Your Goals
• Do You Have What It Takes?
• Overview of the Top 5 Marketing Tools
• Tool #1: Your Elevator Pitch
• Tool #2: Effective Networking
• Tool #3: Your LinkedIn Profile
• Tool #4: Your Marketing Smart Website
• Tool #5: Your Email Newsletter
• The 4 C's of Marketing
• What to Do Each Day
• Case Study: Skype Guest Jill Anderson
• Intro - What We've Learned So Far
• Red Flags: Chaos & No Budget
• Red Flags: Cluelessness & Disrespect
• How to Decline a Project with Grace
• How to Handle Drama Queens
• How to Clone Your Favorite Client
• How to Find Your Focus
• Target Market Brainstorm
• How to Locate a Viable Market
• How to Research Your Best Prospects
• How to Approach Your Best Prospects
• Anatomy of a Warm Email Message
• Warm Email Prospecting with Ed Gandia
• Reasons You Don't Talk Money
• How to Talk Money & Gauge a Prospects Budget
• How to Decide Whether to Do a Proposal
• Session 3 Intro - What will we cover?
• What Are You Worth?
• How To: The Science of Pricing
• How To: 4 Pricing Strategies
• How To: Art of Pricing
• Charging Your Worth with Terri Trespicio
• You Got Them Hooked: Now What?
• Anatomy of a Proposal
• Best Practices for Proposals
• How to Identify Who is "Closeable"
• How to Close the Deal
• Negotiating Tips
• Negotiating for Creatives with Katie Lane
• Q & A: Any Remaining Obstacles?
• Putting It All Together