YoVDO

High School Senior Photography

Offered By: CreativeLive

Tags

Photography Courses Marketing Courses Pricing Strategy Courses Business Planning Courses Trend Analysis Courses Post-Processing Courses

Course Description

Overview

Join Sal Cincotta for his "take no prisoner" approach to the business of high school senior photography. In this photography business course, Sal digs into marketing plans, business plans, pricing, and packaging. Sal also shows how to create an ambassador program so that your kids are talking about you and advocating your business in their schools.

This business course also includes a series of live in-studio and on-location photo fashion shoots, showing you how to capture the most of-the-moment trends, poses, and backgrounds. Sal also covers why high school senior photography is at the core of every successful photography business. Seniors become brides and brides become long-term family clients.


Syllabus

  • Introduction to Senior Photography
  • Getting Started in Senior Photography
  • Dealing with Competition
  • The Ambassador Program
  • Q&A
  • Marketing to Seniors
  • Shooting Seniors
  • Selling Workflow
  • 12 Month Plan
  • Your Business Plan
  • SWOT Analysis
  • Packaging and Pricing
  • Preparing for a Photoshoot
  • Selecting Outfits
  • Picking Outfits with the Senior
  • Lighting Setup
  • Shoot: Red Backdrop
  • Shoot: Red Backdrop Q&A
  • Shoot: Clam Shell and Ring Light
  • Morning Session Q&A
  • Shoot: Garage Door, Shade
  • Shoot: Alley
  • Shoot: Rooftop, Flash in the Direct Sun
  • Workflow
  • Sal's Photoshop Edits
  • Lightroom Workflow and Q&A
  • After the Shoot
  • Selling Your Work
  • Live Sales Session
  • Sales Session Q&A
  • Pricing Your Work
  • Pricing Your Work Q&A

Taught by

Sal Cincotta

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