Pricing, Strategy & Business

Join photographer and business expert Jared Bauman for an introduction to creating, running, and growing a successful photography business.

Throughout this class, Jared will break down the process of starting and running a successful photography business into clear, simple steps. You’ll develop a foundation for your business based on your unique skill set, values, and vision as a photographer. Jared will guide you through each stage of an effective consultation with a prospective client and teach you how to approach sales with confidence. He’ll also show you how to maximize your profit with effective pricing strategies. You’ll learn about the importance of a referral-driven client base and create marketing strategies for attracting and keeping the right client engaged with your brand.

Whether you’re just beginning to approach photography as a career or a long-time professional photographer looking to grow your brand, you’ll come away from this course with the inspiration and knowledge to create a business that’s just as dynamic as your photographs.

• Introduction
• Defining Your Goals and Metrics
• Goals and Metrics Q&A
• Assembling a Team and Insourcing vs. Outsourcing
• Creating a Company Manual
• Jared's Business History
• Print, Online, SEO and Social Media Marketing
• Vendor and Client Referrals
• Specialism with Guest Jeff Jochum
• Defining Yourself in Three Words
• Homework Review with Guest Jeff Jochum
• Pricing: Packages
• Pricing: A La Carte
• Rebuilding a Pricing Sheet Part One
• Pricing: Extras List
• Rebuilding a Pricing Sheet Part Two
• Natural Upsell and Presentation
• Critiques of Students' Pricing Presentation
• Introduction
• Three Phases of a Consultation
• Consultation Q&A
• Sales Strategies with Jason Aten
• Sales: Out of Town Clients Q&A
• Six Figure Plan
• Profit Goals with Student
• Thanks + Credits
• Building Your Team
• Business Roadmap Challenge