Business 101: Start-up Considerations

Starting your own photography business can be a daunting prospect. But you can’t let all of the details, challenges, and hurdles stop you from going after your dream. Join Karen Okonkwo, the entrepreneur and co-founder of the stock photography company TONL, as she explains all of the issues you will need to consider before starting your business.

In this class, you’ll learn how to:

• Choose the right business structure for your company.
• Determine your start-up costs and profit models.
• Construct a strong and sensible business plan.

The best way to ensure that your business is successful and profitable is to plan it out carefully and strategically. This class will help you design a solid roadmap that puts you on a path to success. 

• Class Introduction & Market Research
• Who Are Your Competitors?
• Types of Business Structures
• Deciding on a Business Name & Determining Start-Up Costs
• Developing an Operating Agreement & Profit Model
• Constructing a Business Plan
• Business Q&A