Building Your Online Marketing Machine for Photographers

Marketing is important in every successful business. It’s important to set goals for what you want to get out of your marketing, but it’s even more important to find successful ways of implementing your strategy to reach those goals. Lindsay Adler along with her brand manager Robert Gordon join CreativeLive in helping you create your digital marketing machine. They’ll discuss the same actionable steps Lindsay has taken to grow her brand as a photographer, entrepreneur and author. You’ll learn: 

• Techniques for determining and converting your target audience 
• Strategies for building your community 
• Tips for building your following around your brand 
• Techniques for paid marketing strategies using online social 
• Social Media Marketing best practices that work today 

This class is a must have for anyone who is eager to grow their audience, take the next steps in creating an online presence, and increase their profit.  

• Class Introduction
• Guiding Principles
• 10 Online Marketing Essentials Part 1
• 10 Online Marketing Essentials Part 2
• Building and Converting Your Audience
• Creating Your SEO Strategy
• Technical SEO
• On-Page SEO
• User Friendly Content
• Content Marketing
• Content Upgrades and Lead Magnets
• E-mail Marketing
• Facebook Paid Advertisements
• Social Media for Photographers
• Analytics
• Case Studies
• Final Thoughts