Building Your Family Portrait Business

You love photography. Now what? How do you transform your passion or hobby into a career? Nikon® Ambassador and children's portrait photographer Tamara Lackey will provide the steps and the courage to build your own portrait photography studio. She’ll cover the basics of developing a business plan, website essentials and creating a marketing plan.

You’ll learn:

• How to set your business structure with considerations for legal, insurance and taxes
• Social media and online marketing techniques
• How to understand and manage finances and sales
• Steps for building your own studio from scratch

Overcome the "I don't knows" with this incredible course that will give you the confidence to build and create your family portrait photography business.

• I LOVE Photography and I Want to Make Money
• From Photographer to Business Owner
• Building Your Business To Fit The Life You Want
• Business Is Business
• Creating a Simple Business Plan - What To Know And What To Skip
• Branding And Identity
• Significance Of Constantly Marketing
• Social Media Marketing
• Internet Marketing
• Q&A
• Building Your Own Portrait Space
• Starting From Scratch - What Matters And What Doesn't
• Creating a Dedicated Shooting Space
• Studio Spaces Q&A
• Money Is A Good Thing
• Spending Your Money Strategically And Tactically
• Cash Flow
• Track Your Margins
• Understanding Loans
• Legal, Insurance, Tax
• Raising Your Prices
• Investing In This Business
• Money Q&A With Audience
• Intro To Websites
• Building And Launching A Website
• How To Use Your Website For Marketing
• Converting Viewers Into Customers
• How To Showcase Your Portfolio
• Website And Portfolio Critiques
• Getting Control Over Feeling Overwhelmed
• Developing A Workflow For Laser Sharp Focus
• Maximizing Productivity With Software And Applications
• The Benefits Of Mono Tasking
• Setting Expectations For The Shoot
• Live Shoot: Interacting with the Client During the Shoot
• A Sales Walkthrough
• Obstacles To Selling
• Common Challenges Q&A And Hot Seat
• The Most Common Challenges In Running A Portrait Business
• Handling Criticism
• Persistence and Grit in Running a Portrait Business