Building Your Audience with Live Video

Ready to share your business with the world? Casey Zeman will teach you everything you need to know about creating, producing, and promoting online video events and webinars.

In this course, you will learn about the different equipment you can use to shoot your webinar, from your laptop all the way up to a professional production camera, audio, and lighting setup. Casey covers ways to use webinars to build leads, generate sales, and convert your community of live-streamers into paying customers. You’ll also learn everything you need to know about Google Hangouts -- from YouTube integration to using Google+ to promote events, and much more.

This course will give you the concrete, easy-to-apply skills to confidently share your business’s message with a whole new audience in a whole new way.

• Segment 1 - Exposure in a Noisy World
• Finding The Right Audience
• Terminology & Building Trust
• Types of Live Video Platforms
• What is Your Format?
• Discovering Your Show & Format
• Being Authentic & Telling Your Story
• Student Response: What's Your Show?
• 7 Steps to More Engagement
• Audience Q&A
• Create A Home Broadcast Studio
• Lighting Your Home Studio
• How to Create A Google Hangout
• Google Hangout Preshow Setup
• We're Live! Broadcasting Tips
• Where to Broadcast Your Events
• Marketing Your Events
• Creating Your Promo Video
• Optimize Your Video in YouTube
• Repurposing Your Content
• The Webinar Lifecycle
• Create Engaging Webinar Content
• Automated Webinars
• Monetization Strategies for Content
• Expert Panel
• Expert Panel (continued)