AFTER THIS CLASS YOU’LL BE ABLE TO:

• Create a stand-out brand strategy and design that will make a lasting impact.
• Understand how to leverage the power that the subconscious mind plays in branding.
• How to avoid negative or unintentional branding.
• Thoroughly research and create your target audience from scratch.
• Identify, describe and test your unique selling point.
• Create an exciting brand story that immediately engages an audience.
• Turn your brand strategy into a professional, attention-grabbing brand design.

ABOUT HAYLEE'S CLASS:

A successful brand pays attention to how every part of a company works together to create a certain image. Branding is a mixture of art and science - rational yet creative and backed by science yet exploding with passion and excitement. Your brand needs to tell a story that your customer can relate to, believe in and commit to supporting time and time again.

In this fundamentals class, you will learn how to create a compelling brand that brings in a significant profit. You will get a solid introduction to key branding principles and strategies, learn how to research and define target audiences, write a moving brand story and drive the design process for your brand’s unique identity. Start this course today to ensure that your brand leaves a long-lasting impact on your target audience!

WHAT YOU WILL LEARN:

• How to evoke emotion in a customer through powerful branding
• The science that backs up the need for compelling branding and design
• How to ensure that every aspect of your brand is intentionally aligned with your vision
• The purpose and importance of having a target audience
• How to identify and create your unique brand matrix
• How to write about your brand’s story in a concise and compelling way
• How to navigate all of the essential brand elements like logo, color and typography

WHO THIS CLASS IS FOR:

• ​​Business owners wanting to enhance their brand
• Freelancers wanting to add Brand Strategy and Design to their skillset
• Marketing and brand managers looking for a firm grasp of branding essentials
• Web programmers, designers, front end and full stack developers wanting to diversify their skills
• Anyone wanting to start a professional career in the world of branding
• Digital nomads looking for work that they can do from anywhere in the world
• All levels of experience

SOFTWARE USED:

Adobe Photoshop CC

ABOUT YOUR INSTRUCTOR:

Haylee is an Emmy award-winner specializing in brand strategy and design. She is the creative director and owner of two different brand strategy and design studios focusing on influential small businesses, hospitality brands and restaurants.

• An Intro to Branding
• Why do we need branding
• Neuroscience and branding
• Negative Communication
• Your Brand Checklist
• The Purpose of a Target Audience
• Researching Your Target Audience
• Creating the Target Audience Persona
• Quiz: Chapters 1 & 2
• What is the USP
• Brand Matrix Creation
• Creating the USP
• Successful USPs Case Studies
• Testing the USP
• Quiz: Chapter 3
• What is a Brand Story- Why do I need it
• Brand Story Case Studies
• Creating a Brand Story
• Turning Brand Strategy into Brand Design
• Important Brand Elements Logo, Color, Typography
• Finding the right Pro
• Next Steps
• Print Collateral + Digital Collateral
• Conclusion
• Quiz: Chapters 4 & 5
• Final Quiz