Brand Your Creative Business

Every small business owner shares two common goals: increasing sales and marketing more effectively. One of the most powerful ways to achieve these goals is to define and tell the story of who you are as a creator. That story is your brand, and a strong understanding of how to tell that story to your customers will take your business to new heights.

In Brand Your Creative Business, you’ll explore what makes your business a unique brand and find ways to share it. You’ll learn about implementing a brand strategy and growing and protecting it. Megan Auman will teach:

• Why branding matters
• How to define your brand
• Storytelling to promote your business
• How to develop a strategy to implement your plans

You’ll leave this course equipped and energized to create a strong, consistent presence in every aspect of your company – from packaging to customer interaction and beyond. You’ll also develop the confidence use colors, logos, and fonts to reflect your style - even if you’re not a designer

Whether you’re an Etsy seller looking to grow or an occasional crafter trying to build a full-time business, this course will give you the tools you need to connect with customers and sell more products.

• Creating Your Logo in Illustrator
• Why Branding Matters for Your Business HD
• The Core Emotions Behind Your Brand
• Great Products are Key to Strong Brands
• Does Your Product Generate Emotion?
• Finding the Core of Your Product
• What Does Your Brand Stand For?
• Naming Your Business & Products
• Creating Your Tagline
• Creating YOUR Brand's Story
• Sharing Your Customer's Stories
• When To Tell Your Own Story
• Your Visual Branding Basics
• Your Visual Style Guide: Brand Colors
• Your Visual Style Guide: Your Logo
• Telling Visual Brand Stories with Photos
• Brand Photography & How to Protect It
• Creating Your Complete Brand Package
• Your Branding in Print Materials & Online
• Implement Brand Strategy Quickly & Easily
• Brand Strategy: Where Do I Begin?
• Making Branding To-Do's Manageable