Brand Strategy Bootcamp

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Clearly communicate your brand's purpose, vision, mission, values & tagline.

• Grow your brand successfully with a proven scientific formula.

• Build insightful customer personas to communicate with your target customer effectively.

• Strategically out-think other brands & competition.

• Master the 5 definitive laws of brand building.

• Develop a founder's mindset needed to build a successful brand.

• Verify your business idea and position it perfectly in the marketplace.

• Decide which brand archetype is ideal for your brand to give it character and personality.

ABOUT SCOTT’S CLASS:

So you want to develop a successful brand strategy for your start up?

If you're an ambitious founder & entrepreneur, you'll likely want to do things right.

But starting a brand can be complex.

There are so many moving pieces.

And so much to think about.

But how do you know if your brand strategy will work?

Well what if I could guarantee your brand's strategic success?

And all you need to do is follow our step-by-step process.

This is my guarantee to you.

If you're not 110% confident that your brand strategy is perfect by the end of this course, I'll personally support you and help you perfect it.

I carefully developed a professional brand strategy action template to help you effortlessly create an effective strategy to help your brand succeed.

I can make this promise because I've been using the exact methods in this course for over a decade now.

And my proven framework to help any entrepreneur create a successful brand strategy has helped create, develop and launch thousands of brands over the years.

Many are generating millions in revenue and often go out of stock due to overwhelming demand.

This course will teach you how to develop a brand strategy that actually works.

WHO THIS CLASS IS FOR:

• Entrepreneurs & Founders wanting to develop a successful brand communication strategy

• Freelance marketers and brand strategists looking to offer more value to their clients

• Brand enthusiasts interested in knowing why certain businesses succeed and fail

SOFTWARE USED:  

Students only need powerpoint or keynote for the guidelines

ABOUT YOUR INSTRUCTOR:

Scott Adam Lancaster is the leading strategist for startup brands in the world, a serial entrepreneur, Fiverr Pro branding consultant & educator. His online brand building academy has helped over 25,000+ entrepreneurs successfully build their brands to date. He is also the director of Clementine House, a well respected branding agency of 10+ years, specializing in strategic brand development.

• Welcome To Brand Strategy Bootcamp
• The Brand Building Framework
• Branding 101
• The 5 Laws of Brand Building
• The Successful Founder's Mindset
• The Scientific Reason Why Brands Grow
• Verifying Your Business Idea
• Understanding Brand Positioning
• Creating Your Customer Persona
• Competitor Analysis To Find Strategic Opportunities
• Choosing Your Brand Archetype
• Developing Your Internal Purpose, Vision, Mission Statement & Values
• Confirming Your Brand Positioning