Blogging to Sell Your Products

Blogging is one of the most valuable, essential tools you can use to engage with customers and, ultimately, leverage to grow your business and make more sales. An entertaining and informative blog should be an integral component of your online content marketing strategy. If you are not blogging, it’s time to get started!

In Blogging to Sell Your Products, Megan Auman will walk you through her process of crafting blog content that will inspire product purchases.

You will learn to do the following:

• Set up your blog using the right platform
• Craft a blog post in less than an hour
• Promote your blog and create posts that encourage sharing
• Boost your Google page rankings using SEO blogging techniques
• Choose a product-based blogging approach

In today's saturated craft marketplace it’s getting harder and harder to make sales. And, it’s also becoming difficult to get accepted into craft shows. In Blogging to Sell Your Products, you will learn to use your blog to set yourself apart from the crowd. 

• Class Introduction
• How to Get Traffic to Your Online Store (With One Simple Marketing Action)
• But I Don't Have Time to Blog
• Setting Up Your Blog (as Quickly as Possible)
• Hot Seat: Choose Your Blogging Platform
• How to Turn a Social Media Post into a Blog Post
• Challenge: Turn a Social Media Post into a Blog Post
• The Role of Blogging in Your Business
• Creating Ideal Customer Profiles for Your Blog
• Hot Seat: Ideal Customer Profile
• Choosing an Angle for Your Blog
• Hot Seat: Choosing an Angle for Your Blog
• Challenge: Find Blogs to Inspire Your Content Strategy
• What Should You Blog About: Content Ideas for Your Blog
• Choosing Your Content Mix
• Hot Seat: Choosing Your Content Mix
• Creating Compelling (and Search-friendly) Post Titles
• Using Images in Your Blog Posts
• Tutorial: Creating Product Round-up Images for Your Blog
• Challenge: Brainstorm Your Next Four Blog Post Ideas
• Hot Seat: Four Blog Post Ideas
• Tutorial: How to Put a Blog Post Together
• Promoting Your Blog Posts
• Getting the Most Out of Your Blog
• Hot Seat: Blog Critique
• Measuring Results and Maintaining Momentum