Balancing Work, Family, and Photography

"Achieve work/life balance” doesn’t have to be an abstract goal -- it can be an immediate, concrete reality. Join Rachel Brenke, author of The Laundry List: A Mom’s Guide to Running a Successful Business and Home, to learn how to build a photography business while remaining present in your family life without feeling constantly pulled in different directions.

Rachel will share her expertise as an MBA, an attorney, and long-time business consultant. The checklists and tools Rachel provides will help you lay a sound legal and financial foundation for your business, so you’ll have more time to focus on both your photography and your professional life. You’ll learn how to efficiently plan and outsource work so your business runs more seamlessly. You’ll develop strategies for sales, networking, and business growth that you can accomplish in more efficiently in less time.

The blend of business fundamentals, legal skills, and real-life scenarios you’ll explore in this course will prepare you for anything you might face as a professional photographer, giving you more time to lead a stress-free, balanced life.

• Class Introduction
• How Much is Too Much
• Business 101 Checklist Part 1
• Business 101 Checklist Part 2
• Business 101 Checklist Part 3
• Putting Efficiency into Practice
• The Client Guide
• Pricing and Products
• Digital Forms and Contracts
• Art of Creating a Checklist
• The Hot Seat Q&A
• Art of the Checklist and Scheduling
• Automated Functions
• Email Management
• Blog Management and Automation Don'ts
• Client Management Systems
• How to Create Template Emails
• Client Database
• Outsourcing
• Networking
• Networking Etiquette
• Keeping the U in Business
• The Hot Seat Q&A