Art School Rehab: Finding Success Without Selling Out

So you went to art school and still dream about sharing your creativity with the world – but making money has proven to be quite difficult. Craft expert Megan Auman is here to help. She'll help you shift your mindset and empower you with the necessary skills so you can make a living from selling your art – without feeling like you’re selling out. 
Megan is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more.

In this class, she will teach you: 

• How to talk about your work in a way that makes customers care enough to buy it
• Tips for turning your conceptual art into a sellable product 
• How to shift your vocabulary from academic to accessible 
• How to remain true to your original creative voice while creating something that is viable

Watch and learn from Megan, who has successfully helped hundreds of students turn their creative passion into a full-time business. 

• Class Introduction
• Reprogram The Art School Mentality
• Roadblock 1: Art School Makes You Feel Guily about Making Money
• Exercise: Get Comfortable Charging More
• Q&A: Pricing
• Student Examples: Pricing
• Roadblock 2: Art School Gives You the Luxury of Working Slowly
• Exercise: Develop a Process for Getting Past Decision Paralysis
• Exercise: Develop Your Bread + Butter Product Line
• Student Examples: Brainstorm Ideas for Bread + Butter Line
• Q&A: Bread + Butter Line
• Roadblock #3: Art School Teaches That You Shouldn't React to the Marketplace
• Student Examples: Identify Opportunities Based on Marketplace Reactions
• Q&A: Identifying Market Opportunities
• Roadblock 4: Art School Teaches Your Criticism Not Confidence
• Exercise: The Anti-Critique
• Student Examples: The Anti-Critique
• Roadblock 5: Art School Teaches Your How to Talk To Your Peers Not Your Customers
• Exercise: The Customer Focused Anti-Critique
• Student Examples: The Customer Focused Anti-Critique
• Student Examples: Customer Focused Product Description
• Q&A: Customer Focused Product Description
• Roadblock 6: Art School Does Not Teach You How to Run a Business
• Exercise: Identify What You Need to Learn to Succeed at Business
• Student Examples: Business Road Map
• Reshaping Your Post Art School Goals