A Complete Guide to Snapchat Ad Manager

Snapchat is unique. Snapchat is complex. And until recently, the only way to run ads on Snapchat was to go through one of its ads partners. But that changed with the launch of the Snapchat Ads Manager.

Now you can create imaginative, engaging, full-screen video ads all on your own. Snapchat expert Inna Semenyuk, a seasoned marketer who’s worked with Facebook, Skype, eBay, Starbucks and others, will show you all the ways you can take advantage of the Snapchat Ads Manager to make a name for yourself on this popular platform.

In this class, you’ll learn how to:

• Develop, create and launch a successful Snapchat ad campaign.
• Optimize your ads by running experiments to see what works best.
• Avoid common mistakes with Snapchat ads.
• Use Snapchat Ad Manager and the Ad Manager Dashboard.
• Identify your target audiences.
• Monitor your ads and analyze their success.

• Class Introduction
• Why Advertise on Snapchat?
• What are Snapchat Ads?
• An Overview of Snapchat Ad Manager
• Advanced Ad Creation
• Custom Audiences
• Monitoring and Optimizing Snapchat Ads
• Snapchat Ad Manager Best Practices