30 Days of Wedding Photography

Success as a wedding photographer requires more than just raw talent and the desire to be a professional photographer. To survive in this highly competitive industry, you need strong business skills and a deep understanding of your craft. In this documentary wedding photography experience, Susan Stripling will teach you how to launch and sustain a successful wedding photography business.

During 30 days of step-by-step instruction, Susan will show you how to:

• Develop your business — everything from honing your creative vision to marketing tactics to studio management
• Fundamental shooting techniques for every possible wedding scenario by inviting you along to an engagement session and wedding day and with real-life clients — not models! 
• Post production workflow
• Marketing and sales
• Album design

During the start-to-finish documentary coverage of the wedding day, Susan will teach you how she handles each part of the experience, from photographic technique to client care, all with zero re-takes or re-shoots. Susan will wrap up the 30 days with detailed instruction on post-production workflow, post-wedding marketing, album design, post-wedding sales, and much, much more.

By the end of this course, you will have accompanied Susan through every step of a wedding and will have the skills, mindset, and tools needed to make a living — and a name for yourself — as a wedding photographer.

• Introduction
• Evolution of Susan's Style
• Branding and Identity
• Mistakes Made and Lessons Learned
• Introduction to Gear & Equipment
• Lenses Part 1
• Lenses Part 2
• Lighting
• Seeing the Scene
• Seeing the Scene Q&A
• Rhythm and Repetition
• Leading Lines and Rule of Thirds
• Rule of Odds and Double Exposures
• Intro to Business
• Financing Your Business
• Q&A Days 1-4
• Pricing Calculator
• Package Pricing
• Marketing
• Vendor Relationships & Referrals
• Marketing w Social Media
• Booking the Client
• The Pricing Conversation
• Turn A Call Into a Meeting
• In Person Meeting
• Wedding Planning
• Actual Client Pre Wedding Sit Down
• Engagement Session Details
• Engagement Session On Location
• Wedding Details & Tips
• Detail Photos Reviewed
• Bridal Preparation
• Bridal Preparation Photo Review
• Bridal Prep - What If Scenarios
• Q&A Days 5-11
• First Look Demo
• First Look Examples
• Portraits of the Bride
• Portraits of the Bride and Groom
• Family Portraits Demo
• Family Formal Examples
• Wedding Ceremony Demo
• Wedding Ceremony Examples
• Different Traditions and Faiths
• Wedding Cocktail Hour and Reception Room Demo
• Wedding Cocktail Hour and Reception Room Examples
• Wedding Introductions
• First Dance
• Wedding Toasts
• Parent Dances
• Wedding Party
• Reception Events
• Nighttime Portraits
• Nighttime Portraits with Found Light
• Post Wedding Session Demo
• Post Wedding Session Critique
• Wedding Day Difficulties
• Post Workflow - Backing Up Folder Structure
• Post Workflow - Culling Shots
• Post Workflow - Outsourcing
• Q&A Days 12-23
• Post Workflow - Gear
• Post Workflow - Lightroom Editing
• Managing Your Studio
• Post Wedding Marketing
• Client Care
• Pricing for Add-Ons
• The Album Process
• Balancing Your Business with Life
• Post Wedding Problems
• Parent Complaints
• Unhappy Customers
• Working with an Assistant
• Assistant Q&A
• Lighting with an Assistant
• Q&A Days 24-30