Creating Digital Content
Offered By: University of Leeds via FutureLearn
Course Description
Overview
On this program, you’ll develop your understanding of how digital content platforms work and learn how to use them more effectively both in and out of the workplace.
You’ll build your confidence in creating engaging digital content as you debunk content myths and evaluate the employability of your online presence.
You’ll learn how to identify suitable platforms for your needs as well as the right type of communication strategy and platforms.
You’ll also critically evaluate the use of language in the online content you encounter and try out practical strategies to better communicate online.
Syllabus
Courses under this program:
Course 1: Create a Professional Online Presence
-Does your social media presence reflect who you are as a professional? Build your online presence to boost your employability.
Course 2: How to Create Great Online Content
-Discover what makes online content a success and learn how to create engaging content that's in line with your business goals.
Course 3: Create a Social Media Marketing Campaign
-Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.
Courses
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Create the right impression with employers through your social media presence
How we present ourselves online is becoming increasingly important, both personally and professionally.
This two-week course will help you explore the various elements that make up your professional online presence, and how to build your digital identity without affecting your employability.
With expert guidance, you’ll learn how to present yourself in the most professional light and discover how to make your online presence have the greatest impact for the right reasons.
Discover the online platforms that best suit your career
From Facebook to Instagram and beyond, you’ll explore which online platform suits your needs to build a professional persona.
You’ll also develop an actionable plan to make your online profiles work in your favour.
Learn online reputation management
You’ll consider your privacy and security settings, and understand that distinct types of posts might impact different audiences.
You’ll also examine the ways in which conduct and tone can impact your professional reputation online.
By the end of the course, you’ll understand the importance of your online presence and how it can either help or negatively impact your employability.
This course is part of the Skills to succeed in the Digital Workplace ExpertTrack, where you’ll learn from the University of Leeds in collaboration with the Institute of Coding to improve your skills in the digital workspace.
This course is designed for people who have some digital skills but would like to build on them. You may be looking to improve your career prospects or you want to boost your confidence in using digital technology in the workplace.
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Master the art of successful content creation for your business
Great content is the foundation of a successful digital marketing strategy. It can increase SEO rankings, enhance brand and product awareness, and encourage your audience to buy a product or share information – but what makes truly effective online content?
On this two-week course, you’ll find out how to create engaging content that meets your goals.
You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style, and format.
Internet users are consuming more content than ever before. With this course, you’ll understand how to use different online platforms to your advantage to make your voice heard above the noise.
Critically examine digital content to help you deliver the right message
With an understanding that content is planned with a specific purpose, you’ll learn how to identify the messages and intentions within online content.
You’ll question the messaging and use of language to understand the best practices in content creation. You’ll also evaluate how various media formats can be used to create compelling content to help you identify which format suits your business intentions.
Develop a content strategy alongside industry professionals
You’ll learn how to use practical strategies to communicate effectively online. Hearing from industry professionals, you’ll discover how you can structure your content plans, and how to approach content creation for different platforms.
You’ll hear how experts put their content plans into action and by the end of this course, you’ll feel confident in structuring your own plan to respond to a specific brief.
This course is designed for anyone interested in online content creation. It will be useful if you are working in marketing or if you are looking to boost your digital skills, whether you are wanting to improve your career prospects or you’re just entering the digital workplace. This may include those starting their careers, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.
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Discover the key features and platforms for a successful social media campaign
The impact of social media on business, society, entertainment, and politics is undeniable. Harnessing its power will help you meet your business goals.
This is why organisations of all sizes and industries have brought social media to the heart of their marketing, communication, and customer support. The challenge is knowing how to create effective two-way communication between your organisation and your audience.
On this two-week course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.
Learn how to create an effective social media strategy
You’ll discover the components that make up a social media campaign and how to effectively target each one.
You’ll learn how to identify your target audience through the use of personas. Next, you’ll identify the strengths and drawbacks of different social media platforms to decide where your target audience is more likely to hear your message.
Learn to leverage paid and organic social media in a single campaign
Exploring the difference between paid and organic social media marketing, you’ll examine the best route for you before producing a strategy and sample content for your own campaign.
You’ll learn the appropriate metrics to measure a campaign’s effectiveness to understand what it takes to succeed.
Improve your marketing skills alongside industry experts
Learning alongside experts, you’ll understand not only how to be present on social media, but how to make a difference. This course will teach you how to connect with your audience in meaningful ways, learning how to bring social media into the heart of your marketing, communication, and customer support.
This course is designed for anyone interested in increasing their digital skills in social media marketing.
It will be particularly useful if you work in marketing and you want to build confidence in using digital technology in the workplace.
Taught by
Meg Pickard
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