How to Create an Effective Marketing Strategy

Ready to move ahead of your competition? Developing an effective marketing strategy is a great place to start. In this course, you’ll learn the components of a solid marketing strategy, how to set business goals, and how to do a competitor analysis.

• What Is A Marketing Strategy, and Why Do I Need One?
• In this first lesson, you’ll get to know the basics of developing a solid marketing strategy for your business. You will walk through the essential components of a marketing strategy and have a better handle on what you’re trying to achieve in your business and why.
• How To Set Marketing Goals That Support Your Business
• In this lesson, you’ll explore how to set marketing goals that support your business effectively, while also helping you communicate who you are as a brand and how you can help your customers thrive.
• How To Do A Competitor Analysis
• In this final lesson, you’ll uncover strategic opportunities and potential threats of the landscape your business is operating in, all while developing a better understanding of your own unique selling points.